Health Industry

The only MMP
to support
your HIPAA
compliance

Turn mobile into your most trusted channel with seamless linking, measurement, and engagement tools.

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100,000+ brands trust Branch

Flawless, simple
in-app health experiences

Branch makes every tap count—deep linking users immediately to the right content, unifying journeys across channels, and providing  insights to optimize every interaction.

Enhance experiences

Deliver personalized experiences without risking PHI exposure

Know you’re covered with Branch’s Advanced Compliance and privacy controls tailored for health plans, providers, telehealth platforms, fitness and wellness apps, and insurers.

Watch a webinar Safeguard your data

Patient satisfaction without the price tag

Let users manage prescriptions, access telehealth, view claims, or open chats within the app—reducing support calls and overall cost to serve.

Watch a webinarReduce CAC

Why Branch for health

The health industry demands more than generic mobile tools. Branch is purpose-built for the complexity of health experiences—combining deep linking precision, cross-channel orchestration, and compliance-first infrastructure so you can deliver seamless, measurable journeys without compromise.

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Built for regulated environments

HIPAA-aware, privacy by design, and compliance-ready

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Deep linking power

Navigate users to exact screens, not just your app’s homepage

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Cross-channel consistency

Turn every email, SMS, push, or ad into a reliable, measurable entry point

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Data you can act on

See what drives value across your entire ecosystem

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Support and expertise

Healthcare is complex; Branch knows the terrain

The outcomes speak for themselves

With Branch, health organizations have achieved:

+90%

conversion lift on links that
deep link into-app

30%

fewer support calls by enabling
digital self-service

2x

retention rates when campaigns
are tied to in-app behavior

Make it a team effort

From marketing to operations, Branch gives every team the tools to deliver measurable results.

With Branch

Result

Marketers & Growth

Tailor multi-channel campaigns, deep link paths, segment audiences

Higher acquisition efficiency, stronger retention

Product / UX

Smooth onboarding, in-app CTA routing, re-engagement flows

Lower churn, increased usage

Operations & Support

Route users to self-help, dynamic support, chatbot fallback

Reduced cost-to-serve, fewer support tickets

Data / Analytics

Unified attribution, cross-channel dashboards, raw data access

Better decisions, aligned stakeholders

Legal & Compliance

HIPAA-ready with BAA support, secure data isolation, and full encryption

Lower compliance risk, stronger audit posture

Healthcare Mobile Growth Playbook

In this playbook, we explore ways that healthcare companies — including healthcare providers and health plans, hospitals and health systems, pharmacies, insurance companies, telehealth providers, labs, and clinics — can can grow their mobile app usage in a cost-effective way. With firsthand advice, industry data, and quick tips, we take the guesswork out of mobile growth and empower you to thrive.

Getting More Value From Healthcare Apps for Providers and Payers

The report explores how deep linking, mobile attribution, AI, and other innovations are transforming the mobile app universe for health insurers, hospitals and beyond.

Download the report to learn:

  • Common barriers that lead to broken app experiences, and how to solve them
  • Correcting product-to-operations misalignments
  • How app-to-app deep linking overcomes data silos
  • The role AI innovations will play in workflows and experience

Branch Launches Premium Healthcare Solution To Accelerate Mobile App Adoption and Engagement

Branch raises the bar with the first HIPAA-eligible mobile attribution solution to help healthcare organizations meet privacy and security goals.

Ready to transform your mobile care experience?