100,000+ brands trust Branch
Turn every link and QR code into a growth engine
Branch has always led the linking game. Now, creating and tracking branded short links and QR codes that fuel growth is easier than ever.
Haven’t checked out Branch in a while? Meet Activation.
Activation
Go beyond basic link shortening. Create branded short links and QR codes that not only look better, but perform better — boosting click-through rates and reinforcing trust in every channel, from social to SMS to offline. Unlike Bitly, Branch routes users seamlessly to the right web or app destination, no matter the device. With advanced tools for link creation, management, and real-time analytics at scale, Branch turns every link into a growth opportunity.
Top brands pick Branch. Period.
Links that do more
Bitly links often stop at web redirects. Branch links always send users to the right place with advanced routing and parameters, powering seamless journeys through landing pages, QR codes, and high-intent traffic across channels.
Enterprise-grade scale & support
From reliability to white-glove support, Branch leads the pack. Run massive campaigns with confidence, backed by experts who scale with you.
Security & privacy leadership
Branch is built for strict compliance: HIPAA eligibility, SOC 2 Type II, GDPR, and CCPA certifications ensure enterprise-level security at every step.
Transparent pricing
No surprise fees, no “gotcha” price hikes. With Branch, you get enterprise features without the hidden costs competitors sneak in later.
Better insights
See what Bitly can’t show. With Branch, you get full visibility into the entire customer journey, beyond just isolated clicks.
Brand-first flexibility
With Branch, your links look and behave exactly how you want. You fully control the domain, appearance, and destination rules across every channel to keep your brand front and center while delivering seamless journeys.
Why use Branch instead of Bitly?
Link routing
Advanced dynamic routing for web, app, and install journeys with the industry’s most reliable deep linking
Basic redirects, poor deep linking, and no contextual routing
Lifecycle support
Acquisition, engagement, retention, and advocacy tracking for full user journeys
Click metrics only; no lifecycle or deep linking insights
Branding and customization
Branded links, custom domains, paths, and QR codes
Limited branding options on paid plans
Enterprise-grade
Role-based permissions, link templates, governance, and global scale for top brands
Basic link editing; lacks enterprise governance tools
Bulk tools
Bulk create, edit, archive, and manage links at scale
CSV uploads for up to 100 links per campaign
Breadth of use cases
Supports social, SMS, QR, paid attribution, email, web-to-app, CTV, and cross-platform campaigns
Mostly social media, SMS, and basic tracking
Time to value
Works out of the box; advanced deep linking and attribution optional
Web use cases only; lacks scalable deep linking or attribution
Landing pages
Mobile-optimized landing pages and Deepviews for seamless user journeys
Basic link-in-bio and simple landing pages only
Pricing
Value-based pricing aligned to usage and impact
Charges by link/QR volume, even if unused
FAQs
- What use cases does Branch support?
Whether you’re running social campaigns, launching SMS promotions, or connecting offline moments to mobile, Branch gives you the tools to turn every link into a smarter, more valuable touchpoint.
- What kind of ongoing support can I expect?
Branch’s support team is renowned in the industry. Our dedicated support team has fast response times and quality expert responses.
- What makes Branch different from Bit.ly?
Branch goes beyond link shortening. We power every linking use case — deep linking, QR codes, cross-platform attribution, advanced routing, link governance, and enterprise security — all in one platform. This allows you to unify your analytics across the board, consolidate tagging efforts, and take users to the best converting destination. Bitly is great for basic redirects, but it stops there.
- Do I need to change how I create links if I switch to Branch?
Branch Activation works out of the box for web links and QR codes. When you’re ready, you can unlock deep linking, attribution, and advanced controls without overhauling your workflows.
- Is Branch only for mobile apps?
No. Branch links work across web, app, email, SMS, ads, and QR codes to deliver seamless user experiences everywhere your brand shows up.
- How does Branch handle security and compliance?
Branch is HIPAA-eligible, SOC 2 Type II certified, and GDPR/CCPA compliant, so you can safely share links across every channel while meeting the strictest data standards.
- Does Branch support branded links like Bitly?
Yes — and more. Branch offers custom domains, branded link paths, customizable QR codes, and mobile-optimized landing pages to keep your brand front and center.
- How does Branch pricing compare to Bitly?
Branch uses value-based pricing so you’re not paying for links that don’t drive results. Bitly often charges by volume, even if your links go unused.
- Can Branch handle large-scale campaigns?
Absolutely. Branch supports bulk link creation, editing, and governance so enterprise teams can run global campaigns without breaking a sweat.
- What analytics does Branch provide that Bitly doesn’t?
Branch delivers cross-platform attribution and lifecycle insights that show the full user journey — acquisition, engagement, retention, and advocacy. Bitly metrics stop at basic click counts.
Any additional questions about the Branch platform?
Introducing Branch Activation
Activate Your Links: Branded URLs, QR Codes, and Deep Links in One
Why Short Links Should Be Part of Every Marketer’s Strategy
