Mobile Deep Linking and Attribution Resource Center

A Marketer’s Guide to Upgrading Your Mobile Measurement Partner

White Paper

Explores why upgrading your MMP is no longer optional — it’s essential for sustainable growth.

Cut Call Center Costs and Improve Customer Experience with Branch Deep Linking

Blog

In today’s on-demand world, consumers expect fast, seamless solutions, especially when they need help. For any company that operates a…

Award-Winning Campaigns From Today’s Leading Brands

White Paper

Discover winning strategies from Branch's Mobile Growth Awards. See how top brands drive acquisition, engagement, and retention.

2024 Mobile Growth Awards, featuring "Winner" text with a blue and white design, set against an abstract background.

Finance App Marketers: Key Metrics to Maximize Ad ROI

Blog

For finance app marketers, achieving high ROI on ads requires more than just tracking installs and clicks. Users demand seamless and secure experiences, so focusing on the right metrics is essential. But beyond identifying these metrics, having the tools to measure, optimize, and act on them makes all the difference.

Finance App Marketers: Key Metrics to Maximize Ad ROI

Using Behavioral Analytics To Transform User Experience in Finance Apps

Blog

Mobile finance applications have revolutionized the way people manage their finances. In this intensely competitive landscape, these apps can’t settle with just delivering core functionality — they also need to create unparalleled user experiences. This is where behavioral analytics, powered by robust mobile app analytics, comes into play.

$10M Fund Established To Aid Transition From Firebase Dynamic Links to Branch Deep Linking Solution

News

Firebase will shut down Dynamic Links on Aug. 25, 2025, ending link hosting and creation. Branch offers growth teams and developers a cost-effective transition to its deep linking solution.

How Lending App Tunaiku Grew App Downloads by 23% With Branch Attribution

Case Study

Tunaiku boosted app downloads by 23% and cut costs by up to 20% using Branch attribution to optimize marketing and combat fraud effectively.

Increase Customer Lifetime Value With Your Finance Mobile App

Webinar

Finance and insurance organizations have multiple opportunities to reduce costs and experience customer growth using their mobile apps to improve…

Digital Transformation in Finance Apps: What Leaders Get Right (and Wrong)

Webinar

Discover fresh insights from finance leaders for implementing revenue-generating and cost-reducing mobile strategies.

New Research Highlights the Impact of Mobile Investments on Customer Engagement for Finance and Insurance Organizations

News

A new research report from Branch shows that 99% of senior executives and C-suite leaders in finance and insurance believe mobile apps play a crucial role in fostering customer engagement, yet 61% face resource constraints that hinder app adoption across channels.

Mobile App Marketing: Challenges and Opportunities for Finance and Insurance Companies

White Paper

This report examines the critical role apps play in finance and insurance companies’ customer acquisition and retention strategies, and their positive impact on customer lifetime value.

Mobile App Marketing: Challenges and Opportunities for Finance and Insurance Companies

Director of Client and Product Growth at Simplii Financial: Alexa Serrano – Operational Efficiency Insights in Digital Banking You Can’t Ignore

Podcast

In this episode of How I Grew This, Alexa Serrano, Director of Client and Product Growth at Simplii Financial, joins…

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A Marketer’s Guide to Upgrading Your Mobile Measurement Partner

Cut Call Center Costs and Improve Customer Experience with Branch Deep Linking

Award-Winning Campaigns From Today’s Leading Brands

Finance App Marketers: Key Metrics to Maximize Ad ROI

Using Behavioral Analytics To Transform User Experience in Finance Apps

$10M Fund Established To Aid Transition From Firebase Dynamic Links to Branch Deep Linking Solution

How Lending App Tunaiku Grew App Downloads by 23% With Branch Attribution

Increase Customer Lifetime Value With Your Finance Mobile App

Digital Transformation in Finance Apps: What Leaders Get Right (and Wrong)

New Research Highlights the Impact of Mobile Investments on Customer Engagement for Finance and Insurance Organizations

Mobile App Marketing: Challenges and Opportunities for Finance and Insurance Companies

Director of Client and Product Growth at Simplii Financial: Alexa Serrano – Operational Efficiency Insights in Digital Banking You Can’t Ignore