Blog
This week we’ve witnessed a glimpse into the future of the internet. In the coming months and years, we’ll see exciting changes as brands take advantage of this tremendous opportunity.
Blog
The risks are real, but the opportunities are vast for personalized AI. By learning from SEO’s past, brands can turn personalized AI’s disruption into a competitive edge. Start prepping now.
Blog
In this interview, we discuss today's most effective performance advertising products, Google's PMax and Meta's ASC, with Jonathan Yantz, managing partner at M&C Saatchi Performance.
Blog
Discover how privacy policies are reshaping digital marketing measurement. Learn key trends and strategies to stay ahead in this evolving landscape.
Blog
Get ready for WWDC 2024! Discover our predictions on Apple's upcoming announcements, including SKAN 5, Privacy Manifest, Vision Pro, and AI integration
Blog
Branch's Adam Landis recently sat down with Michael Kaminsky, co-CEO and co-founder of Recast, to chat about how companies are combining holistic statistically-driven models like MMM with attribution data.
Blog
Increasing opportunity begs the practical question, how exactly should advertisers view the CTV opportunity? Our Head of Growth sat down with Dimitri Souffan, who leads Business Development at the CTV platform Vibe, to ask some pointed questions about this emerging opportunity.
Blog
Apple announced a number of changes to their App Store policies as a result of the Digital Markets Act. Take a deep dive into Apple’s latest strategy and its implications for the tech industry.
Blog
SKAN Magic Set Up uses intricate, innovative technology, so to get more background as well as practical advice for putting it to work, Branch data scientist Blake Schiafone explains how SKAN Magic Set Up works and how Branch customers can use it most effectively for their campaigns.
