To remain competitive, it’s not enough for marketing and product teams to simply use AI tools – they must leverage them in high-impact ways that drive significant business value. To help digital marketers, product managers, and cross-functional teams with that mission, this webinar by Marketing Dive, in partnership with Branch, supplies practical guidance for crafting a well-designed AI strategy. Along with considering the AI-driven changes in the industry, the webinar delves into why AI usability and user experience are critical for supporting adoption and scale.
Tune in now to explore those expert insights and to learn about:
- Common obstacles to AI integration (and recommendations for addressing them!)
- How to improve decision-making and strategic planning with real-time data and instant insights
- Tips for injecting AI into your day-to-day processes and workflows
Speakers
Erica Dingman
Associate Director, Product Marketing Movable Ink
Irina Bukatik
VP of Product, Branch