Chhaya Sivakumar, Author at Branch

Capture Your Highest LTV Customers on More Android Devices With Branch’s MMP

Blog

The size of the global Android operating system (OS) market has grown steadily over the years and, as of June 2022, it…

The Current State of Play Store Attribution Without GAIDs

Blog

Just as we thought the dust had settled on GAID-related access for Android 12, Google recently updated their documentation. In…

Branch Supports Advanced Conversions, Snapchat’s Privacy-Centric Mobile Attribution Solution

Blog

We're excited to announce that Branch customers can now get deeper insights from their Snapchat campaigns thanks to the introduction of our integration with Snap Advanced Conversions.

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Branch SafeTrack™ Ensures End-to-End ATT Compliance for Your Ad Attribution

Blog

Since the release of iOS 14.5 in April, SafeTrack™ has been automatically applied to all Branch links created to measure ad campaigns.

Branch SafeTrack™ Ensures End-to-End ATT Compliance for Your Ad Attribution

Level Up How You Calculate ROI with Cost-on-Links

Blog

Our latest cost-on-links feature allows you to better understand your mobile ad spend, leading to better campaign optimization and ROI. Learn more in the blog post.

Chhaya Sivakumar

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Capture Your Highest LTV Customers on More Android Devices With Branch’s MMP

The Current State of Play Store Attribution Without GAIDs

Branch Supports Advanced Conversions, Snapchat’s Privacy-Centric Mobile Attribution Solution

Branch SafeTrack™ Ensures End-to-End ATT Compliance for Your Ad Attribution

Level Up How You Calculate ROI with Cost-on-Links