Emma Scaduto, Author at Branch

QR Codes, Privacy Sandbox, and the Future of Measurement: Here’s What You Missed at MAU

Blog

Catch up on the latest insights from MAU 2024! Explore QR code trends, Google’s Privacy Sandbox, and the future of measurement.

Meet the New Branch University!

Blog

Branch is thrilled to announce the revamped Branch University, packed with interactive resources, comprehensive training, and certifications.

Travel Mobile Growth Playbook

White Paper

Travelers are ready to explore — and they’re bringing big expectations. With 93% planning trips in the next six months…

How To Measure Your Most Effective Ad Channels

Blog

Brands spend billions annually on promoting their mobile apps to users, and in 2024, more than half of mobile app…

Illustrative image showing how Branch provides visibility into marketing efforts. Before Branch: Attribution limited to "organic" or "uknown" and "ads." After Branch: Attribution visibility across channels, including organic search, email, referrals, mobile web, QR codes, social, and ads.

A Marketer’s Guide to Mobile Growth Maturity

White Paper

In a world where mobile app usage is skyrocketing — users now spend over five hours a day on apps…

A Marketer's Guide to Mobile Growth Maturity

Attribution Doesn’t End at Install

Blog

Install attribution gets a lot of love from marketers and attribution providers alike, and understandably so: Spending on app install…

How To Improve the Lifetime Value of an App User With Deep Linking

Blog

For a marketer to successfully measure the return on investment (ROI) of a growth or marketing campaign, they must understand…

Improve the Lifetime Value of an App User With Deep Linking

Enhance Your Shopify Storefront App With Branch and Tapcart

Blog

Learn how to boost your Shopify store's performance with Branch and Tapcart. Check out these steps to elevate mobile shopping, drive conversions, and enhance user experiences.

Enhance Your Shopify Storefront App With Branch and Tapcart

How App-first Travel Companies Grow Their Apps To Win Loyalty and Revenue

Blog

Unlock the secrets of app-first travel success. Learn how top brands acquire new app users with these four channel strategies.

Ad graphic for $21 off in-app purchase with a promo code "SALE21" and an "Open in App" button.

UK Media Company Implements App-First Strategy To Grow User Engagement by 25%

Case Study

Learn how one of the U.K.'s leading news media companies' digital transformation journey led to a 25% increase in content consumption and 94% increase in attributed app installs.