Christian Ashlock, Author at Branch https://www.branch.io/resources/author/christianashlock/ Unifying user experience and attribution across devices and channels Thu, 13 Jul 2023 16:18:52 +0000 en-US hourly 1 How To Prepare for the Upcoming Google Analytics 4 Migration https://www.branch.io/resources/blog/how-to-prepare-for-the-upcoming-google-analytics-4-migration/ https://www.branch.io/resources/blog/how-to-prepare-for-the-upcoming-google-analytics-4-migration/#respond Wed, 17 May 2023 15:07:17 +0000 https://branch2022stg.wpengine.com/?p=15272 Over the past few years, Google has been working to move businesses to Google Analytics 4, the newest version of their web and app analytics tool. While GA4 offers benefits like improved cross-platform measurement, we know there’s no such thing as a simple product migration. Learn how to integrate Branch with GA to keep getting the data and insights you count on from Branch. 

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